Will Tokyo Drift change drifting as we knew it before the movie? Part III
This suggests that drifting as a motor sport may actually have sufficient momentum and support to weather any storm of negative publicity that could result from teenagers watching the movie and attempting to drift their cars on public streets or parking lots; much like the original The Fast and The Furious film encouraged teenagers to engage in illegal street racing on long stretches of public roads and highways. Still, there has been a concerted effort by those in the automotive industry, law enforcement, and the entertainment business to send the message that attempting to drift on city streets is illegal and dangerous, and should be reserved for controlled track environments.
For example, the enthusiasts of driftlive.com started driftsafe.org “to educate the fans, public and would be drifters about the consequences of illegal drifting, including; the effect [that] illegal drifting has on the sport of drifting, consequences for individuals who participate in illegal drifting, [and] the realities of drifting and the laws pertaining to illegal drifting.” Despite this, everyone is aware that some kids will get the better of themselves and do it anyway; some will be lucky, others not so lucky, in the consequences those actions may bring. But if such efforts save one life, it was well worth it.
By continuing to educate first-time drifters, encouraging safety and responsibility, and promoting a greater number of amateur and professional drift competitions around the country, the companies involved in the drift business can give others the chance to experience drifting as we know it, and further reduce the chance that drifting becomes stigmatized by the mass media as the result of this movie. As the mainstream embraces drifting and more companies get involved, drifting should become recognized as a legitimate motor sport in the US among automotive enthusiasts. While this may upset those who have been involved in drifting before it became “cool,” this should lay the necessary foundation if the motor sport of drifting is to ever walk in the footsteps of NASCAR. With the right supporters, it could happen sooner than you think.